The Use of SEO to Promote Your Online Business in Nigeria

Search Engine Optimization (SEO) is an important marketing strategy that every online business need to use; in order to get an online visibility. Not only with its proper implementation gives you a competitive advantage, but also gives you the necessary only publication and free organic traffic. As a matter of fact, it is know to be the most effective online marketing strategy.
In a word, SEO is a powerful tool that makes impossible possible.

What is Search Engine Optimization?

Search Engine Optimization popularly known as SEO is the process, ways or manner in which a website owner attract free traffic to a website from search engine by making sure that the website appear on the front pages of Search Engine Result Pages (SERPs) when particular keywords or phrases are being searched for.
Google, the most popular search engine will rank any website with a good SEO in place. Similarly, other search engines will do the same for a well optimized website.
Are you new to SEO? or you want to get a better understanding on search engine optimization, then I am pleased to give you more insight on the topic. Personally, I have used the strategy for many years and it is working for me.

Generally speaking, we have two types of SEO that can be performed on a particular website to achieve the required results; these are On-page SEO and Off-page SEO. It is my pleasure to shed more light on both types.

1. On-page SEO:

I always refer to this as 'putting your house in order'; yes, you need your website pages to follow the guidelines set by the search engines. How do you do this? Well..... there are basics as I will explain below that needs to be in place for you to follow as hinted by google in the google SEO guidelines.
Without too much ado, I will briefly breeze through some of the important factors needed for a good on-page Search Engine Optimization. Below are seven of the many important factors that will help your on-page SEO:

Always create a unique page title:

A page 'TITLE' on your website should be unique; it should be something that makes visitors to your website want to read your content. In other words, your page title will tell website visitors what the page is all about. You will need it to be as related to the page content as possible.

One of the great important of SEO Strategy is the creation of a unique page title. In fact, this give site visitors the first impression of what that page is all about. If your page title is good, believe it, you have crossed the first on-page SEO huddle.
Another key point, make sure the page title is not too long. Many SEO experts recommend having less than 70 letters for your title. Just try to keep it as simple as it could be.

Use of description meta tags:

Another key point often overlooked is the page 'description' meta tags. By all means, make sure you have a descriptive meta tags on all your website pages. These meta tags inform search engine crawlers what the page is about; in addition, it is an indication that you are in line with google SEO guideline factors.

Another key point when perfecting your on-page SEO is not to stuff your content with your keyword. Your keywords are to be use strategically on the content.

2. Off-Page SEO:

Off-Page SEO is that type that deals with the amount of backlinks pointing to your website; or any of your website pages. It works like a voting system. To emphasize on this, google will see your content as a valuable one when another website refer to it. For every backlink to your site, you get vote or point that will increase your ranking.

Remember, not all backlinks carry similar effect when they point to your site. Some backlinks will pass high level backlink juice to your page, while others will make no effect.

The reason for this is that google believe that by your site getting a backlink from an authoritative site, your website will be a valuable for that specific search phrases.

In addition, the anchor text used in linking to your site matters. If a specific anchor text is used to link to your site, your site will be considered to be ranked for that keyword phrase use.

To me, this is the most important of SEO that you give more attention to. It carries a lot of weight that will help you with your ranking and website visibility.

3. Technical SEO:

Technical SEO is more all less telling you that you should keep your site in shape. That is to say, maintain your site and its content properly.

With technical SEO, you should be more concerned about any form of errors that may occur when a visitor visit your site. In other words, avoid having error pages; also, redirect any page that is not working properly.

Doing this properly will give your site a better chance to rank well.
As can be seen, implementing good SEO strategy - the combination of the three will give your website a competitive advantage over your competitors.

As can be seen, I use the above SEO online marketing strategy to promote my contents; by so doing, I am able to increase my website visibility.

While these are three of the best online marketing tips, just remember that they are just few of the ways you can use to market and increase your blog and business website online visibility. There are other marketing strategies out there. Just look for few that are best for you.

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